Takis Trending Workstream (2025)

Role:
-Channel Strategy
-Workflow development
-Concept execution
-Performance data

Opportunity:
Establish a more agile way for the brand to participate in culture in real time, allowing it to respond to trends as they emerge and create content that feels timely, relevant, and engaging across social platforms.

Solution:
Designed a streamlined end-to-end process for identifying, vetting, and approving trends across creative, strategy, and legal teams, which made it possible to move much faster without sacrificing brand integrity. This shifted our content cycle from months to just a few days, allowing the brand to consistently show up in relevant cultural moments. As a result, engagement increased, discoverability improved, existing content was reactivated, and reach expanded beyond the core audience.