Takis Game Day Livestream (2025)
TBD
My Role:
Identified a gap in real-time cultural relevance across social platforms and proposed a dedicated trend workstream to increase responsiveness and engagement.
Designed and implemented the process from scratch—including how trends were sourced, vetted, pitched, produced, and approved across creative, strategy, and legal.
Led platform-specific content strategy for TikTok and Instagram Reels— ensuring each piece of trend content aligned with brand voice while feeling platform-native.
Managed cross-functional alignment with internal teams (creative, strategy, legal) and external collaborators to ensure fast, efficient turnaround.
Oversaw content execution—from concepting through publishing—bringing creative POV to each trend while balancing timing and relevance.
Monitored performance and refined the system based on engagement data, platform shifts, and audience behavior—ensuring the workstream stayed dynamic, not static.
What we Learned:
Staying agile and culturally responsive is essential—real-time trend monitoring and creative adaptation not only boosted discoverability, but also extended reach organically. By leaning into timely content, we increased engagement, reactivated past posts, and expanded visibility beyond our existing audience.