Takis Coachella Content Strategy (2025)

Role:

• Cultural & Social Content Strategy

• Campaign Architecture

• Creator & Influencer Strategy

• On-Site Content Production

• Cross-Functional Leadership
  
  Opportunity:

  Takis’ Coachella activation needed to extend beyond the physical event and translate into culturally relevant, social-first storytelling that could reach audiences who were not on the ground. There was an opportunity to strengthen how the IRL experience showed up across social platforms and influencer channels in a way that felt native, timely, and aligned with the energy of the festival.
  
  Solution: Reframed the activation from a physical event to a social-first cultural moment.

Built a social-first content system to translate the Coachella IRL activation into content that could live across TikTok, Instagram Reels, and influencer channels. Instead of treating the event as something to simply document, the approach focused on capturing and sharing moments in real time through creator content, on-the-ground capture, and platform-native storytelling.

This made it possible for the brand to show up consistently throughout the festival with content that matched the pace and energy of Coachella, while extending the activation beyond the physical event and into a broader audience online.